Top tips for building your Website
Building a fantastic website is essential for keeping your web visitors engaged. We're going to run through some great top tips that are going to help you build and maintain a great website!
Top Tip 1 - Keep it simple
Far too often, web masters try to over complicate things. Piling too much content on to a web page is only going to result in one thing - your web visitor leaving.
The average time a web visitor spends on a website is around 7 seconds before they move on to one of your competitors. The trick is to grab their attention quickly and the only way to do that is to keep your web pages simple. White backgrounds help keep things clean and try to use colour schemes that work.
Top Tip 2 - Branding is key
Your branding is probably one of the most important things about your company. Before your potential customers even get chance to see how great your products and services are, they have to select your company - and a fair proportion of us shop with our eyes.
Your branding should be relevant, eye catching and original to grab people's attention as soon as possible. We offer a complete branding service from logos to letterheads and pdf's, so if you need a helping hand, please let us know!
Top Tip 3 - Use great images
We've all seen it - we're browsing the internet and stumble across a website that has poor quality images on the landing page. How long do we all sty on those types of websites? Not long is the answer. After all, a website is your online portfolio and tells the web visitor a story about your company, so you want the images on your website to be clear, crisp and relevant!
Top Tip 4 - Get social
Social media is one of the most used aspects of the online world - with over 2 billion registered users on Facebook, Twitter and Linkedin, you should be looking to sign up with these companies as soon as possible. Setting up your accounts will be free and will also give you a healthy back link to your website which Google will love!
There is a drawback to this top tip though - you need to make sure your social media updates are pretty frequent. If you haven't updated your timeline on Facebook or Tweeted anything on Twitter for a while, your accounts can look stagnant and unused. Fear not though - we also offer a social media service too which includes one Tweet and one Timeline status update every week!
Top Tip 5 - Email Marketing
Having a newsletter sign up section on your website is a great idea. People love to get updates about your company whether it's new products, services or just an update to let people know you're going to be running a sale!
There are lots of email marketing companies out there - including our team! If you've had a website designed by us, or you're running a Design Your Own feature through us, then we'll design your email template for you free of charge and then just a charge of 5p per email!