So, in the wonderful world of technology, you can shop from the comfort of your sofa with a mug of tea - or mulled wine ('tis the season you know...) in your hand, leisurely browsing the internet for gifts for your loved one. But what if you're the online shop that's not getting noticed and sales aren't coming through? Competition is fierce these days, so you've got to promote your site on search engines so people can find you to buy your products. SEO is the best way of doing this, although there are other ways to do it, like AdWords or banner advertising - we love SEO though.
Then you've got to grab people's attention when they find you. This is crucial - seriously. Getting your website to the top pages of Google so people can find you is challenging enough in a competitive market, but when you get there, don't ruin your efforts by not engaging your audience. It's a common mistake - we see it all the time.
So, if you're getting good hits on your website, but people aren't buying your stock or services, do you think any of the below points relate to you?
So, what to do? Simple - create landing pages. Lots of them. Categorise your products (which is really easy to do with our eCommerce platform) and then showcase your products for that category on that landing page. Also, showcase a few choice products on the home page and rotate them every so often. This will not only show you which products are more appealing to customers, but also keep your website looking fresh. Let your navigation bar and category buttons guide people from there.
So, apart from our blog, what gets people nodding off on websites? Well, the truth is, lots of things. Here's a checklist of how to try and keep things interesting...
• Dark backgrounds do not engage people generally - keep backgrounds light with striking, intermittent colours
• Make it interactive - let your website visitor feel like they're interacting with your website
• Having a clear message on your landing pages
• Identifying with your customers - using the words 'You' and 'Your' in your message will help them with this
• Check your spelling. Seriously, people hate finding errors and it doesn't instill confidence in your clients.
• Unable to navigate to products from certain areas of your website via broken or incorrect links
• Unclear messaging or spelling mistakes
• Design flaws
• Website compatibility across different devices - is your website responsive?
Any of these issues (and more) can have a devastating effect on how people engage with your website. Put it in front of several people - and make sure you don't know any of them. Friends and family will more often than not lie through their teeth to keep you smiling!
We hope this post has been helpful - happy designing!