24th July 2020
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​​Online or Digital Marketing is one of the the most popular ways of getting the word out about your company. With literally billions of people using the internet to shop, research and work, you should look at some form of online marketing. Below are some examples of different types of digital marketing, but if you would like some more information, please contact our marketing team.
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Organic Ranking
Ranking your website organically in Google, Bing and other search engines is very important.

Organic listings are grouped in 10 per page and the top result is centre screen when searching on a laptop or PC, which is normally where your eye focuses when the results populate.

Ranking your website organically involves a number of different techniques, including writing informative, up to date content for your website and both on-site and off-site optimisation.

Our clients have found that ranking websites organically is one of the best ways of attracting new sales or clients online.

Social Media & Blogging
Social Media tools like; Facebook, Twitter and Pinterest are great to link up to if you want to drive more traffic and potential clients to your website. 

Signing up to them is free and you don't need to run adverts through them to reach out to people. By posting on your Facebook page or blasting out Tweets, you can instantly connect with millions of people who may very well be looking for a service or product you offer.

As an added bonus, links from these type of sites can be directed to specific pages for products you sell - or maybe even a blog on your website to give people a better idea of what you do.

PPC Advertising
PPC Advertising, or Pay Per Click Advertising basically does what it says on the tin - you're charged an amount every time someone clicks on an advert a company creates that points towards your website.

There are several companies that offer this service, including Google who are the largest and most used search engine in the world. 

PPC advertising is not for everyone - typically your budget has to be relatively big, you should dig in for the long haul and be prepared for expensive click through rates if you're selling a competitive product or service. We would only suggest starting a PPC campaign if you can comfortably afford a large budget each month.

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Author: David Clements
​Company Director